Brainwashed by Technology

According to Walker-Smith, in the article, Cutting Through Advertising Clutter, “we’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today” (Walker-Smith). Marketers have found ways through the growth of technology to make advertisements and commercials become a part of our daily lives. While we may not be even aware of ourselves watching these ads we are becoming brainwashed into wanting their products due to the fact that we see them repeatedly throughout the day. With advances in technology come advances in research. Psychologists and marketers have begun to merge their knowledge to create advertisements that not only appeal to the conscious mind, but the subconscious mind as well through subliminal messaging. Researchers have found many ways to attract consumers, commonly using emotional appeal. In the article, An Empirical Study of Emotional Response to Sounds in Advertising, Carmen Lewis states, “the most successful marketing campaigns use elements of emotional marketing to appeal to consumers” (Lewis). The article discusses how companies have learned to utilize sounds to appeal to their audience emotionally and subliminally, as one does not realize the sounds of an advertisement can make them view things in a different way. Whether it is sad, happy or mad, the music and background noise of an advertisement or commercial can really affect the way one views them and their product.

TECHNOLOGY DANGERS: WHY ONE SHOULD NEVER WALK AND TEXT

The march of science and technology does not imply growing intellectual complexity in the lives of most people. It often means the opposite.
Thomas Sowell
The world is very different now. For man holds the power in his mortal hands to abolish all forms of human poverty, and all forms of humans life.
John F. Kennedy

sagansense:

The future is coming! Some are calling it the 3rd or “3D Industrial Revolution”. But how does 3D Printing work, and what can you expect?

meoix:

Emily from thebrainscoop talks about how women in science are treated.
"We need to make sure we’re making is possible for people of all genders to feel acknowledged for their contributions and not held back for something as arbitrary as their genetics or appearance."

I personally have yet to see a skill or talent a male can have that a female can’t have. Messages such as this need to be out there as this really is a large concern for the development of science and technology. It’s very possible for someone to have the skills to make a brilliant contribution to field but wont due to the sexism.

globalvoices:

A country with some of the best hackers in the world, could this movement be a way to organise Russia’s tech developers and alternative education practitioners?
The Birth of Russia’s Hackspace Movement

"A country with some of the best hackers in the world, could this movement be a way to organise Russia’s tech developers and alternative education practitioners?" It has been awhile since I’ve heard much good news coming out of Russia, but this story gives me some hope. If you’re interested at all in hacktivism, you might want to give this short article a read. 

globalvoices:

A country with some of the best hackers in the world, could this movement be a way to organise Russia’s tech developers and alternative education practitioners?

The Birth of Russia’s Hackspace Movement

"A country with some of the best hackers in the world, could this movement be a way to organise Russia’s tech developers and alternative education practitioners?" It has been awhile since I’ve heard much good news coming out of Russia, but this story gives me some hope. If you’re interested at all in hacktivism, you might want to give this short article a read. 

Man, Machine And How They Relate To APIs

all-things-tech:

The interactions between humans and machines creates a new set of relationships that we are just beginning to understand. We are becoming more machine-like, which changes the way we co-exist with each other. Data, once impeded, now flows in countless ways between people, machines and the infinite abstractions that force us to re-examine everything in our lives. For example, our phones can open doors and give us directions. Roads and bridges are as much nodes for transmitting data as a server cluster, a door handle or even a human body or animal.

via TechCrunch http://ift.tt/1baCRRG

Some helpful prior reading for this article: "What is an API?"

Exploring our complex relationship with technology.

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